Reduction in Duplicate Customer Records across applications, securing one accurate profile per user.
Case Study
Government Data Transformation – Building a Customer Single View
Unifying Saudi government application data into a single golden record, achieving a 100% reduction in duplicate customer profiles.
Overview
Omnix partnered with a major national standards and quality organization in the Kingdom of Saudi Arabia to unify fragmented customer data across its application ecosystem. The engagement focused on cleansing, consolidating, and standardizing disparate customer records to establish a single, trusted Golden Record for consistent identity management.
The Challenge
The organization operates multiple independent digital applications, each managing its own user registration. This siloed architecture led to severe data fragmentation, where a single user often existed in multiple formats with conflicting information across channels.
Key Challenges Included:
- Profile Fragmentation: 20–25 independent customer profiles scattered across different applications.
- Redundant Accounts: Multiple accounts created for the same user both across and within individual systems.
- Inconsistent Definitions: No standardized definition of what constitutes a user across platforms.
- Data Quality Issues: High volume of duplicate, incomplete, and inaccurate customer records.
- Siloed Channels: Lack of a unified, 360-degree view of customers, causing friction in onboarding and validation workflows.
The Solution
Omnix deployed a robust Customer Data Unification solution to clean up and master their entire application landscape.
- Data Profiling & Assessment: Evaluated data quality and identified recurring duplication patterns and data gaps across systems.
- Cleansing & Deduplication: Applied strict matching and merging logic to eliminate duplicate records and consolidate separate identities.
- Golden Record Creation: Established a centralized, authoritative layer to house a single, validated profile for every unique customer.
- Automated Data Integration: Built continuous update pipelines to synchronize master data across channels and minimize manual upkeep.
- Identity & Access Enablement: Supported unified authentication protocols (OAuth2, SAMLv2) to deliver a seamless, secure user login experience.
Impact & Key Metrics
This initiative successfully eliminated profile redundancies, restored data integrity, and significantly accelerated cross-system synchronization.
100%
100%
Golden Record Creation, establishing a trusted Customer Single View as the absolute source of truth.
90%+
Improvement in Customer Data Quality across completeness, accuracy, and overall reliability.
80%+
Faster Data Processing and automated master data updates/synchronization across channels.
OVERVIEW
Client:
A major national standards & quality organization
Industry:
Government
Location:
Kingdom of Saudi Arabia
Objective:
Deliver a centralized Customer Single View by cleansing, merging, and standardizing records across disparate platforms.
About the Client
The client is a major national standards and quality organization responsible for standards, measurement, and quality in the Kingdom of Saudi Arabia. The organization develops and enforces national standards for products, services, and systems, ensuring safety, quality, and compliance across industries, and plays a critical role in protecting consumers, supporting industrial development, and enhancing the competitiveness of the national economy by aligning Saudi standards with international benchmarks.
Build a Trusted Customer Single View Today
Unify fragmented application data into a single golden record to eliminate duplicate profiles and optimize operations.
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